Brand Resources
THE COLOUR of the SendaRide Logo & Symbol consists of two main shades of Blue, listed here, Light blue – PANTONE 298 C & Dark blue – PANTONE 2370 CP

RGB – 0. 189. 240
CMYK – 68. 2. 0. 0
HEX – #00bdf0

RGB – 43. 57. 144
CMYK – 100. 95. 5. 0
HEX – #2b3990
THE CLEARING SPACE OF THE SYMBOL is half the total height of the symbol.
THE CLEARING SPACE OF THE LOGO is half the total height of the logo.
THE SYMBOL ON COLOUR is fine as long as it is placed on a white or contextually colored background, and there must be a 3:1 contrast ratio. Anything less may compromise visibility and is not recommended.
THE LOGO ON COLOUR is fine as long as it is placed on a white or contextually colored background, and there must be a 3:1 contrast ratio. Anything less may compromise visibility and is not recommended.
AVOID

Avoid wrongly arranging the orientation of symbol and logotype.

Avoid giving the symbol and logotype a black and white treatment.

Avoid using the symbol or logotype on a blue background.

Avoid giving the symbol and logotype shadow and other special effects.

Avoid putting the symbol or logotype in a box or enclosed shape.

Avoid tilting or stretching the symbol and logotype.

Avoid putting the symbol or logotype on busy backgrounds.

Avoid using the symbol or logotype to replace a letterform.