Resources

Brand Resources

Brand Resources

 

 

THE COLOUR of the SendaRide Logo & Symbol consists of two main shades of Blue, listed here, Light blue – PANTONE 298 C & Dark blue – PANTONE 2370 CP

PANTONE 2370 CP

RGB – 0. 189. 240
CMYK – 68. 2. 0. 0
HEX – #00bdf0

PANTONE 298 C

RGB – 43. 57. 144
CMYK – 100. 95. 5. 0
HEX – #2b3990

THE CLEARING SPACE OF THE SYMBOL is half the total height of the symbol.

THE CLEARING SPACE OF THE LOGO is half the total height of the logo.

THE SYMBOL ON COLOUR is fine as long as it is placed on a white or contextually colored background, and there must be a 3:1 contrast ratio. Anything less may compromise visibility and is not recommended.

THE LOGO ON COLOUR is fine as long as it is placed on a white or contextually colored background, and there must be a 3:1 contrast ratio. Anything less may compromise visibility and is not recommended.

 

AVOID

1avoids

Avoid wrongly arranging the orientation of symbol and logotype.

2avoids

Avoid giving the symbol and logotype a black and white treatment.

3avoids

Avoid using the symbol or logotype on a blue background.

4avoids

Avoid giving the symbol and logotype shadow and other special effects.

5avoids

Avoid putting the symbol or logotype in a box or enclosed shape.

6avoids

Avoid tilting or stretching the symbol and logotype.

7avoids

Avoid putting the symbol or logotype on busy backgrounds.

8avoids

Avoid using the symbol or logotype to replace a letterform.